AQUATIC ANIMAL ICONS

My Design Ideation 2 class took a class trip to the Cincinnati Zoo to see the icon systems they used to direct visitors through the different exhibits. My goal for this project was to create a system for a new aquarium opening at the zoo that would be easily digestible by adults and children alike. After designing the 8 different aquatic animal icons, I applied them to real-life use cases such as swag and printed banners.