LIMA OLYMPICS 2020

Design

 

This branding and experiential design project was for a college print class. We were tasked to create a visual identity for the Olympics in the year and place of our choosing. 

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I chose the city Lima, Peru for the 2020 Olympics. I mainly based my design off of traditional Peru with the geometric textiles + black & white photography, but also wanted to add colorful & lively touches. My logo design alludes to the name that Lima was founded under, "the City of Kings" when viewed from one direction, but also points to the iconic peaks that surround the city when viewed from the opposite side.